Data and messaging that work for you.

For our partners, we turn information into action and data into story. That means you get more than just a spreadsheet of numbers or laundry list of hyperlinks. You get relevant, strategic information in a format you can digest and deploy.

Our name speaks to our commitment: our American values of hard work, integrity, and respect - learned in the cab of an old red pickup truck - are at the center of everything we do.

learn more about us

Red Truck Strategies is a research and consulting firm. We partner with like-minded organizations and causes to advance the conservative movement.

From Vermont to the Volunteer State, we’ve worked in red, blue and purple states - and gotten results.


Turning Spreadsheets Into Stories and Challenges Into Wins

Two people working on a project on a table.Two people sitting at a table with a laptop.A computer screen with a bunch of data on it.
Strategy & Research
  • Policy research and development
  • Message development
  • Strategic planning
Content & Marketing
  • Op-ed and commentary drafting
  • One pager development
  • Marketing campaign development
Data & Analysis
  • Public opinion polling
  • Message testing polling
  • Data visualization


Keep up with everything going on with Red Truck Strategies.

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“Nic is a seasoned professional conservative who knows what it takes to win. The intellectual firepower he’s provided over the last decade in Arkansas has played a key role in the transformation of our state that’s only beginning. He’s principled and practical, never backing down on what he believes but always finding a path to move our state in the right direction –even if it’s incremental progress. He can always deliver relevant information because he’s always prepared, and he’s an experienced persuader. Nic is a reliable partner you always want on your side.

Rep. Austin McCollum, former Majority Leader

AR House of Representatives

“Nic Horton is one of the best policy professionals I’ve had the pleasure to work with. He does his homework and knows the issues. From welfare reform to election integrity, Nic has been at the forefront of important policy wins in Arkansas and across the country. One thing is certain: you won’t out-work Nic Horton.

Rep. Grant Hodges

AR House of Representatives

“Mr. Horton communicated with us frequently during the process and met our deadlines. He was easy to work with, and receptive to input. His work was excellent, and we are very pleased with the report...It was a pleasure to work with Mr. Horton, and we would definitely consider working with him again in the future.”

Bethany Marcum, Executive Director

Alaska Policy Forum

“While working with Nic through professional development seminars and in the trenches of policy fights, he’s repeatedly confirmed his abilities as a sharp, accomplished, and engaging policy professional. He was more than capable of mixing it up in legislative debates while The Sunflower State was debating Medicaid expansion.”

James Franko, President

Kansas Policy Institute

"Nic Horton is passionate about change. He is motivated to leave a better country for his kids and his work reflects that north star."

Josh Archambault, President

President's Lane Consulting

“Nic patiently listened and constructed a research project customized to our needs. He was very responsive and quick to adjust as the project evolved. Nic easily met all project deadlines and was willing to help our staff with follow-up projects to influence key audiences.”

Elizabeth Stelle, Director

Commonwealth Foundation

“I’ve worked with Nic for many years and have always been impressed by his unique combination of great attention to detail and an ability to tell a great story. It’s a powerful combination. I’ve often seen him put in long hours to get both of these right in order to create a persuasive paper or speech that really lays out a problem and solution in an understandable way (occasionally with some good Southern charm thrown in). He’s a gifted communicator, a deep thinker, and passionate about liberty.

Jonathan Bechtle, COO

Foundation for Government Accountability